Retail has always been ever-changing, but the pace and scale of disruption is unprecedented and accelerated. 

We are not consultants; we don’t (and wont!) work with you just to create “blueprints". But we do help specify the objectives of retail stores, the commerciality / return we’ll work to achieve, and the role they can and should play in the brand’s strategy.

Equally importantly, once we’re live, our defining services make sure we review data and results relentlessly, adapt at pace, and continually iterate and innovate to deliver a result.

Retail stores are defined by their physical locations, so our Defining channel also includes bespoke location and property services; analysis and research, coupled with unparalleled market access and ready-made agile property agreements, mean your retail brand can be positioned in the right place to succeed, on the right terms.