Partner
Project
Bricoteca New Venture Launch
Solutions provided
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New Venture & Proposition
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Innovation in stores
Creating and experimenting with a new business venture for one of the worlds biggest consumer goods companies. A new experiential retail premise:
A workshop dedicated to the creative community – carpentry, DIY and restoration.
Bricoteca UK Venture
What we built
Venturing: A New Creative Community
Working across multiple market, we have worked with Henkel to scope, develop and put live a whole new business venture, helping the brand move beyond distribution of consumer goods, and experimenting with a new experiential retail venture.
Starting with an intensive period of strategic development, we undertook an comprehensive research activity to understand local market requirements. Encompassing online and offline assumption development, we developed a proposition based on deep research into our target locations, market, consumer segments, pricing and specific Course propositions.
Our teams have designed, built, staff and operate our Bricoteca stores, responsible for the development of the venture – marketing to and acquiring customers, providing a first-class experiential retail activity, and building the commercial viability of Brictoeca stores.
In addition to our outsourced retail trading services, our New Ventures programme is enabling continual experimentation and development of the retail offer. Using our real-world customer insight tools, and our Insights to Action experimentation approach, we’re executing hundreds of experiments and developments of the retail offer, to ensure we can produce a commercially successful retail business.
6 live stores in UK and Spain
10,000+ consumers engaged
500 Experimentations & Developments
Solutions
What problems are we solving?
Reduced Risk Venturing – our agile and cost-effective process allows for rapid learning and pivoting, increasing the chances of commercial success and reducing the risk of failure.
Customer-led learning – using real world stores and courses to find out what customers want and need from our experiences, and developing new and improved offers accordingly
Outsourced retail and speed to market – our outsourced retail services are enabling Brictoteca stores to be devised, built and evolved rapidly, with low CAPEX and low overheads vs traditional retail models
Category development – our New Ventures model is enabling the development of a whole new category of creative workshopping within the DIY and crafting sector
New Revenue Channels – the commercialisation of our New Venture is enabling new revenue streams for Henkel
Working with Agile has been an absolute pleasure – the passion that the team shows is incredible! Agile by name, Agile by nature – so quick to react to the different environments and challenges that we face.
Neil Chana – Controller, Henkel